Marketing Engineering
Marketing Engineering
Retention · from CAD 500
Repeat purchase, reactivation, lifecycle communication and return-customer systems.
Customer state lab
Choose a customer state. The trigger, message and next action change with it. That is what keeps lifecycle communication relevant.
What is inside
Who should receive communication and when, so lifecycle is driven by customer state rather than random campaigns.
What triggers the return: time, completed service, missing repeat action or another confirmed signal.
What communication belongs to each state and which next action it asks for.
Where the customer should go next: reorder, rebook, renew, reply, refer or another relevant action.
How return is measured beyond vanity metrics: repeat purchase, reactivation, return-customer rate and customer value where data is reliable.
Operating loop
The second rotating system has a different job here: it shows the operating loop used to build and improve retention.
Retention is the loop after the first transaction.
Fit
Usable customer data and lawful communication permission are prerequisites. If those are missing, another layer needs fixing first.
Next step
Retention brief
No customer database or credentials are needed. For scoping, the current system, customer state, desired next action and tools are enough.