01Goal and constraint map02Audience / market analysis03Positioning and offer architecture04Channel roles05Implementation roadmap
Marketing Engineering / Solution
Marketing Strategy & Architecture
Audit, goals, audience, competitor/market research, positioning, offer/pricing, channel strategy, funnels and implementation architecture.
From CAD 675
STRATEGYOffer4/7
Page journeyOverview
How it moves
A live diagram shows the service logic moving and reacting.
DECISIONAudit context
Strategy is a sequence of connected decisions, not a pile of channels.
System scope
Only the working parts. What gets built, connected and measured.
1Audit context2Research3Decide positioning4Design channel architecture5Prioritize implementation
AnalyticsCRMWebsitePaid and organic channels
01Priority clarity02Channel role coverage03Implementation readiness
Before we start
Who this is for
- Owners with too many tactics and no clear priority
- New offers or businesses preparing to launch
Marketing decisions are being made channel by channel instead of from one commercial plan.
What we need
- Clear business owner / decision-maker
- Access to the relevant accounts and assets
- Approved business information and claims
Timing and costs
Usually delivered as a defined strategy project; exact timing follows scope and available research inputs.
Media spend, external research databases and production costs are not included unless stated.
Operating the result
Automation is designed only after the operating path is clear.
The roadmap separates founder decisions from delegable execution.
Next step