01Goal and constraint map02Audience / market analysis03Positioning and offer architecture04Channel roles05Implementation roadmap
Marketing Engineering / Solution
Marketing Strategy & Architecture
Audit, goals, audience, competitor/market research, positioning, offer/pricing, channel strategy, funnels and implementation architecture.
From CAD 675
STRATEGYOffer4/7
Page journeyOverview
How it moves
A live diagram shows the service logic moving and reacting.
DECISIONAudit context
Strategy is a sequence of connected decisions, not a pile of channels.
System scope
Only the working parts. What gets built, connected and measured.
1Audit context2Research3Decide positioning4Design channel architecture5Prioritize implementation
AnalyticsCRMWebsitePaid / organic channels
01Priority clarity02Channel role coverage03Implementation readiness
Next step