Marketing Engineering
LIVE CLIENT WORK / CONTENT + SALES MATERIALS
STITCH LAB
STUDIO
One craft business. A clearer way to show the work.
For Stitch Lab Studio, the job was not to invent a prettier feed. It was to turn real craftsmanship, materials, process and finished projects into content and sales material that people could understand, save, discuss and trust.
Short form videoOrganic contentB2B portfolioProject storytellingContent approval workflow
ORGANIC PROOF
The content had a distribution job.
The live upholstery landing page reports 12,000 organic views across three months, 67% of views from non followers, 131% growth in profile visits and no ad spend. These are attention and presentation results, not attributed sales.
12Korganic views67%non followers+131%profile visits$0ad spend
SHORT FORM VIDEO
Short form built to make the work visible.
The films turn texture, process, material choice and finished results into quick visual stories for organic social and attention capture.
B2B SALES MATERIAL
A 62 page B2B portfolio that can be opened, read and trusted.
The portfolio packages the studio story, technical capabilities, services, process, partnerships, client cases and testimonials into one client facing sales document.
REAL CLIENT CASES
The proof inside the portfolio is real client work.
Selected case summaries below are drawn directly from the client facing portfolio. Where project photography was kept private, the case says so instead of inventing evidence.
CASE 01 / PORTFOLIO P. 49
Design collaboration
Cofounder Designs MCP, MontrealTwo delivered projects: heavy duty vinyl benches for a barbershop and a precisely fitted checkered cushion set for built in kitchen seating.
CASE 02 / PORTFOLIO P. 52
Ongoing designer partnership
Carter Decor, MontrealA two year working relationship across drapery, Roman blinds, decorative pillows, kitchen chair cushions and accent armchairs. Project photography remained private by client request.
CASE 03 / PORTFOLIO P. 53
High traffic commercial seating
Bobino Bagel, GatineauCustom heavy duty vinyl bench seating delivered with a fast turnaround so the cafe could stay operational.
CASE 04 / PORTFOLIO P. 55
Outdoor furniture restoration
Glass Art StudioMultiple worn outdoor furniture sets were rebuilt with new filling and weather resistant Sunbrella covers, delivered within the agreed budget and timeframe.
CASE 05 / PORTFOLIO P. 57
Family heirloom restoration
Private client, Saint LazareA multi piece restoration project covering a sofa, armchairs, dining chairs, slipcovers and accent pillows, with the emphasis on preserving the character of inherited pieces.
CASE 06 / PORTFOLIO P. 59
Commercial bar upholstery
Art direction and project management collaborationClub sofas, seating modules and soft wall panels were rebuilt for high traffic use, including custom patterning, reinforced sewing and a decorative awning produced under a tight timeframe.
ROLE
What I contributed
01Content system and structure02Short form video concepts and production03B2B portfolio architecture04Project and testimonial presentation05Visual sales material
SYSTEM VALUE
Good work becomes easier to buy when people can see why it is good.
The system connects finished projects, process, proof and short form content so the studio is not relying on one final photo to explain its value.