Lead routing
Forms, CRM, ownership, alerts and next-action monitoring.
Marketing Engineering
Marketing Engineering
Marketing Automation / From CAD 500
I design and connect operational workflows across forms, CRM, Google Sheets, email, booking, calendars and alerts: with stop rules, error handling and clear ownership.
An enquiry arrives, but the next action depends on memory.
The operating difference
Manual handoffs create delay, inconsistent response and invisible leakage.
Practical use cases
Forms, CRM, ownership, alerts and next-action monitoring.
Confirmations, calendars, reminders, statuses and no-show follow-up.
Permissioned messages by status, timers, stop rules and human handoff.
Move only the fields you need without constant copy-paste between tools.
Signals for new leads, failures, payments, missed steps or response SLAs.
Scheduled collection of agreed data and concise operational summaries.
What gets engineered
What starts the process, what follows and where a human still owns the decision.
Conditions, branches, timers, stop rules, retries and exceptions.
Forms, CRM, Sheets, email, booking, calendars and alerts as required.
Duplicates, API failures, missing data, retries and manual fallback.
Documentation, process ownership and what changes when a tool changes.
Ongoing monitoring and optimization can be scoped separately after launch.
Guardrails
If the process changes every week, has no owner or the team has not agreed what a completed step means.
High-accountability decisions, exceptions, complex conversations and actions that need approval before sending or spending.
Unconsented marketing messages, unnecessary sensitive-data collection or a workflow that cannot be maintained safely.
Choose the next step
Describe the current manual process, tools and desired result. I’ll return with scope, dependencies and price.
from CAD 500Open project brief ↗A paid session for one focused question: what is worth automating, which tools fit and where to start.
CAD 150 · 30 minBook consultation ↗If automation is not the real constraint, return to the solution menu or use the guided route.
25 solutionsExplore all solutionsHelp me choose →Project request
Final pricing depends on workflow count, integrations, branches, QA and support. Bounded simple automations start from CAD 500.
Still deciding?
Use the CAD 150 consultation to validate the workflow first, or return to all solutions if the bottleneck is elsewhere.