About Me

I’m certified, yes. But what really shapes my approach is the unique combination of experiences I bring.

I’ve worked on both sides of the business world. As a mobile app analyst at an international IT company, I learned to decode user behavior and understand what makes technology successful. In Canada, I specialized in marketing for cybersecurity and managed IT companies, industries where trust and precision are everything. I’ve also worked in sports marketing with the Football Federation of Ukraine, pharmaceutical companies, advertising agencies, and marketing departments at glossy magazines.

I’m also an entrepreneur who has built three businesses from the ground up, including an advertising agency, a coaching practice, and a renewable energy company focused on heat pumps and solar power systems for private households. Every budget decision was mine. Every marketing system was something I created and tested myself. Currently, I’m building again in a new country, starting from zero once more.

This combination of corporate depth and entrepreneurial reality gives me a perspective that’s hard to find elsewhere. I understand what works when you have resources, and I know what works when you’re bootstrapping with limited time and budget. 17+ years in leadership roles across multiple industries. 10+ years as a business owner. All hands-on, real-world experience.

My background in coaching adds another dimension to my marketing work. It gave me strong skills in strategic planning, goal setting, and understanding how people actually make decisions. I don’t just create content, but I create content that connects with real human psychology and motivates action.

I understand the challenges small business owners and solopreneurs face because I’ve lived them multiple times. The pressure of wearing all the hats. Marketing that takes up your time but doesn’t bring results. The need for growth that can’t wait months to materialize.

That’s why I focus on building systems, not just running campaigns. I create integrated frameworks where strategy, marketing, AI automation, and clear processes work together as one cohesive structure. Strategic thinking combined with practical execution, delivered in a way that makes sense for growing businesses.

No unnecessary complexity. No corporate jargon. Just practical, results-focused marketing from someone who understands your reality because I’ve been there myself.